Binge Watching

Brief by: Steve Stacey (Art Director - Sony Music/Sky) | 2021 | Art & Creative Direction, Graphic Design

Brief:

Create a visual language and campaign for a fictional album (2 day project).

The allocated Artist was Dua Lipa and the album title was ‘binge watching’.

Insights:

Dua has spoken about being in the public eye and exposure to online trolls

She keeps herself protected with her beliefs and small circle.

She is a strong believer in the evil eye and this is shown in her tattoos and cultural history.

Solution:

Campaign based on the evil eye to symbolise protection from people 'binge watching' Dua. Surrealism style to represent her surreal life of fame.