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Binge Watching
Brief by: Steve Stacey (Art Director - Sony Music/Sky) | 2021 | Art & Creative Direction, Graphic Design
Brief:
Create a visual language and campaign for a fictional album (2 day project).
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The allocated Artist was Dua Lipa and the album title was ‘binge watching’.
Insights:
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Dua has spoken about being in the public eye and exposure to online trolls
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She keeps herself protected with her beliefs and small circle.
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She is a strong believer in the evil eye and this is shown in her tattoos and cultural history.
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Solution:
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Campaign based on the evil eye to symbolise protection from people 'binge watching' Dua. Surrealism style to represent her surreal life of fame.
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