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Binge Watching

Brief by: Steve Stacey (Art Director - Sony Music/Sky)  |   2021   |   Art & Creative Direction,  Graphic Design

Brief: 

Create a visual language and campaign for a fictional album (2 day project).

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The allocated Artist was Dua Lipa and the album title was ‘binge watching’.

rearranged art work landscape w grain.JPG

Insights:

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Dua has spoken about being in the public eye and exposure to online trolls 

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She keeps herself protected with her beliefs and small circle. 

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She is a strong believer in the evil eye and this is shown in her tattoos and cultural history.

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dua vinyl.jpg
merch lip eye design.JPG
IMG_0972.JPG

Solution:

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Campaign based on the evil eye to symbolise protection from people 'binge watching' Dua. Surrealism style to represent her surreal life of fame.

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album idea with eye in mouth.JPG
Art work on billboard.JPG
poster eye lips.JPG
banner on spotify.JPG
Untitled_Artwork 2 copy.jpg
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