top of page

Moral Criminal

Client: Electric Theatre Collective (ETC)  |   2022   |   Art & Creative Direction, Copywriting, Illustration, Photography

In collaboration with student Nicholas Holdsworth

Brief: 

Create something that 'isn't allowed' (without breaking the law)

We were tasked with producing a piece of communication that 'isn't allowed' the work should be impactful and subvert expectations.

Insight:

Everyone follows the unwritten rules of society

Solution:

A rebellious movement rejecting social conformities mainly in the form of a guide booklet. 

Creative Direction: 

Guide book to being a social criminal. Contrasting layout. Instruction manual to being a good citizen crossed out/drawn over. Photography of unwritten social rules being broken.


Tone of Voice: 

Cheeky, Disobedient, Charismatic

PAGE1.JPG
PAGE 2.JPG
IMG_8832.JPG
PAGE 3.JPG
PAGE 4.JPG
PAGE 5.JPG
PAGE 6.JPG
PAGE 7.JPG
PAGE 8.JPG
PAGE 9.JPG
PAGE 10.JPG
PAGE 11.JPG
PAGE 12.JPG
PAGE 13.JPG
PAGE 14.JPG
PAGE 15.JPG
PAGE 16.JPG
PAGE 17.JPG
PAGE 18.JPG
PAGE 19.JPG
PAGE 20.JPG
PAGE 21.JPG
PAGE 22.JPG
PAGE 23.JPG
PAGE 24.JPG
PAGE 25.JPG
PAGE 26.JPG
PAGE 27.JPG
Untitled_Artwork.jpg
EATING SIGN.jpg
bottom of page