Client: Electric Theatre Collective (ETC) | 2022 | Art & Creative Direction, Copywriting, Illustration, Photography
In collaboration with student Nicholas Holdsworth
Create something that 'isn't allowed' (without breaking the law)
We were tasked with producing a piece of communication that 'isn't allowed' the work should be impactful and subvert expectations.
Everyone follows the unwritten rules of society
A rebellious movement rejecting social conformities mainly in the form of a guide booklet.
Guide book to being a social criminal. Contrasting layout. Instruction manual to being a good citizen crossed out/drawn over. Photography of unwritten social rules being broken.
Tone of Voice:
Cheeky, Disobedient, Charismatic