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Revoloutionise the Work Week

Client: B Corp (conceptual) |   2023   |   Art & Creative Direction, Design, Copywriting, Strategy, Motion Graphics, Editing, Illustration

Brief: 

Create a visual language and campaign for B Corp, advocating for a 4 Day Work Week to both employers and employees, particularly Gen Z.

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Problem:

Most employees (96%) want the 4 day work week, but awareness of its success and persuasion of employers is key to making it happen.

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Solution:

A 360 campaign convincing the audience that the 4 day week is the way to go by communicating the benefits of this new paradigm.

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irrational fantasy billboard.jpg

Bold visuals inspired by Punk art to symbolise the revolutionary aspect of the idea and catch Gen Z's eye. Tongue in cheek/ lighthearted TOV to persuade not demand.

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Second poster 4dww.jpg
third restore poster copy.jpg
worldpeaceposter.jpg
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newspaper ad ransom white.jpg
newspaper ransom poster only.jpg
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tweet 52 holiday.jpg
PRODUCTIVITY poster.jpg
4dww tags poster punk.jpg
SICK days poster.jpg
website pg5.jpg
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