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Revoloutionise the Work Week
Client: B Corp (conceptual) | 2023 | Art & Creative Direction, Design, Copywriting, Strategy, Motion Graphics, Editing, Illustration
Brief:
Create a visual language and campaign for B Corp, advocating for a 4 Day Work Week to both employers and employees, particularly Gen Z.
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Problem:
Most employees (96%) want the 4 day work week, but awareness of its success and persuasion of employers is key to making it happen.
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Solution:
A 360 campaign convincing the audience that the 4 day week is the way to go by communicating the benefits of this new paradigm.
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Bold visuals inspired by Punk art to symbolise the revolutionary aspect of the idea and catch Gen Z's eye. Tongue in cheek/ lighthearted TOV to persuade not demand.
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