Revoloutionise the Work Week

Client: B Corp (conceptual) | 2023 | Art & Creative Direction, Design, Copywriting, Strategy, Motion Graphics, Editing, Illustration

Brief:

Create a visual language and campaign for B Corp, advocating for a 4 Day Work Week to both employers and employees, particularly Gen Z.

Problem:

Most employees (96%) want the 4 day work week, but awareness of its success and persuasion of employers is key to making it happen.

Solution:

A 360 campaign convincing the audience that the 4 day week is the way to go by communicating the benefits of this new paradigm.

Bold visuals inspired by Punk art to symbolise the revolutionary aspect of the idea and catch Gen Z's eye. Tongue in cheek/ lighthearted TOV to persuade not demand.